A 12-month engagement for founders past $1M ARR who are tired of building the same business twice — and want the next decade to compound, not repeat.
47 founders inside MERIDIAN since 2018
Founders inside MERIDIAN have built and exited at:
If two or more of these read like a description of your last six months, MERIDIAN is worth a conversation.
But the system that got you there is starting to break. Your team needs you in too many decisions. Growth feels like adding weight to a bag that's already heavy.
You don't need another marketing playbook or hiring framework. You need someone honest enough to tell you which of your current decisions are quietly compounding against you.
Most coaching is reassurance theatre. The work inside MERIDIAN is the opposite — the kind of operator-to-operator conversation that changes what you do on Monday morning, not just what you think about on Sunday night.
The first nine years of the work happen in the first ninety days.
Weeks 1–3
A complete operating audit. We map what's actually generating revenue, what's eating margin, and which of your daily decisions are silently working against the business. By week three, you have a one-page picture of where the ceiling actually is.
Weeks 4–12
We rebuild the operating system. Not a strategy deck — a working set of decision rules, hiring filters, capital-allocation frameworks, and weekly cadences that don't require you to be the smartest person in the room.
Months 4–8
Every founder past $1M has built ten years of work into four. We isolate the obligations you've quietly inherited from your own past self and systematically remove them — without dropping output.
Months 9–12
The last quarter is about decisions whose payoff lands in year three, five, ten. We stop optimising for this quarter's report and start engineering the ones you'll be reading on a porch in a decade.
Average revenue
multiplier — 14 months
Of clients reduce
weekly hours by half
Acquisitions completed
through MERIDIAN intros
Maximum clients
per cohort. No exceptions.
Before MERIDIAN, fourteen years inside private equity and strategy consulting — advising the operators who actually built the companies the case studies were written about.
Today, the work is more selective. Eight founders a year. No group calls. No course. One conversation, one engagement, designed to make the next decade of work meaningfully different from the last.
"The first month inside MERIDIAN, Daniel told me to stop selling for ninety days. I argued. I lost. By month four, ARR had doubled and I was the bottleneck for none of it."
"I'd been running the agency for nine years. Three months in, Daniel pulled apart a hiring decision I had been about to make and saved me what would have been a two-year detour."
"We went into MERIDIAN thinking we were optimising for growth. We came out having quietly restructured the business so it could be sold. Twelve months later it was."
Pricing is discussed on the introductory call, after the application is reviewed. The engagement is structured as an annual retainer with quarterly milestones. Clients who don't see a multiple of the fee in measurable outcome by month nine receive the remainder back — no friction, no clauses.
There is no group, no Slack channel, no recorded library. Every interaction is 1-on-1, scheduled around your operating cadence. You are not paying to be one of fifty — you are paying for fourteen years of judgement applied to your specific situation.
Apply. The revenue threshold is a signal of operating complexity, not a hard rule. Founders inside the seven-figure transition often benefit the most — the work is forward-looking by design.
Within 48 hours you receive either an introductory-call invitation or a clear note explaining why this isn't the right fit and what alternatives exist. There is no automated sequence. Every application is read by Daniel.
If a one-hour conversation with someone who has nothing to sell you on the call would still be worth your time — you're ready. The application is built to filter that question in both directions.
Applications take six to eight minutes. The first three questions are about your business. The rest are about you.
Daniel reads applications personally — usually within 48 hours, often sooner. You'll receive one of two emails: an introductory-call invitation, or a clear note explaining why this isn't the right fit and what to consider instead.
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